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*Please note: English-German translation will be offer for all sessions
Welcome by Lucy Küng, Research Fellow, Reuters Institute for the Study of Journalism, University of Oxford & Visiting Professor of Media Innovation, University of Oslo
In order to build strong business models for the future, it is essential to use data and knowledge about your current readers. Based on behavioural data, Visiolab provides insights into newspaper readers to help publishers transition them towards become a paying mobile audience.
This is a sponsored session by Visiolab - Visiolab is an intelligence unit that has access to data from more than 550 million newspaper and magazine pages read monthly. With heavy investment in business intelligence tools Visiolab specialize in assisting media companies in a variety of fields, such as developing digital strategies, consulting on digital performance, and understanding and gathering complex data.
Speakers: Jens Funder Berg, CEO, Visiolab, Denmark
Highlights from this year’s Reuters Institute Digital News Report, which explores online news habits in over 20 countries, looking particularly at trends in smartphone and tablet consumption.
Lucy Küng, Research Fellow, Reuters Institute for the Study of Journalism, University of Oxford & Visiting Professor of Media Innovation, University of Oslo
• What iOS 9 means for publishers
• PANEL DISCUSSION: How are new distribution platforms changing the news industry?
Andy Copsey, Senior iOS developer, PageSuite, UK
Ben Edwards, SVP, PageSuite, UK
Nick Petrie, Deputy Head of Digital, The Times and Sunday Times
Lisa MacLeod, Head of Digital, Times Media Group, South Africa
Luca Forlin, Head of International Play Newsstand Partnerships, Google, UK
Moderated by Lucy Küng, Research Fellow, Reuters Institute for the Study of Journalism, University of Oxford & Visiting Professor of Media Innovation, University of Oslo
With many news organisations seeing more than half of their digital audience coming to them via mobile, Nathalie will look at how video for mobile differs from TV and desktop. As with any platform, storytelling is key but mobile poses some very particular challenges, such as the different contexts in which video on mobile is consumed, the influence of social or the competition for users’ attention.
Speakers: Nathalie Malinarich, Editor, Mobile & New Formats, BBC News
Two million people use Aftonbladet's platforms every day and mobile ad revenue is almost twice as high as print ad revenue for them. Staffan Engstrom will tell us what happened when Schibsted Mobile surveyed 37,000 of their mobile users in the first half of 2015.
Speakers: Staffan Engström, Head of Mobile, Schibsted
In this session we will give an update about the status of mobile advertising. A first introduction offering the agency point of view, will be followed by a presentation on the impact of performance on the mobile user experience, and show 3 simple optimisations to increase speed and user happiness to offset the impact of ads. We will finish with a panel discussion focus on how will adblocking change mobile advertising? And how to address the adblocking and other current problems?
Craig Hyde, CEO, Co-founder and President, Rigor Inc.
Billy Hoffman, Director of Products, Rigor Inc.
Marko Karppinen, Founder & CEO, Richie
Staffan Engström, Head of Mobile, Schibsted
The Economist, a weekly magazine, and Le Monde, an evening newspaper, have both created sophisticated daily morning apps. Why entering a very different editorial rhythm and context? The Economist Espresso, with more than 600.000 downloads in its first 6 months, wants to be an antidote to the information overload. La Matinale du Monde, the 1st morning edition in 70 years of existence, remembers your choices and offers you more targeted items in following visits.
Jamie Credland, Global Head of Client Marketing, The Economist
Edouard Andrieu, Director of Mobile, Le Monde
Ten years ago Die Welt, Axel Springer’s flagship newspaper, succeed to reach a generation that seemed to be lost for newspaper with “WELT kompakt”, the digital minded and tabloid formatted variant of its daily newspapers. Now, in a form of an app, KOMPAKT aims to do the same, to reach a younger demographic. Hans Evert tell us how they created KOMPAKT strictly for mobile without print legacy, what they have learned in this 1st year and what are their next steps to deal with the gap between the app and the web.
KOMPAKT won the European Digital Media Awards 2015 for Best Mobile Service.
Speaker: Hans Evert, Managing Editor, KOMPAKT, WELTN24
How to get readers to spend 60+ minutes reading your journalism every day.
Speakers: Nick Petrie, Deputy Head of Digital, The Times and Sunday Times
For the Washington Post, the Apple Watch provided a 'living lab' platform to test new forms of storytelling and technology. The bet here is on innovation and Apple's great track record. The Post's Julia Beizer will share the publisher's innovations and strategies on wearables and mobile. The Post's bet on the Apple Watch is paying off. "We knew our push notifications would be the biggest hit with Apple Watch users and that has been borne out."
Julia Beizer, Director of Mobile Products, The Washington Post
09:00 - 12:00
At our Wearables Workshop, international experts will lead you through market analyses and best cases for wearable devices such as the Apple Watch. The workshop will provide you with a good view of both the outlook and potential use for wearables for journalists and publishing houses. Presentations and interactive exercises will help you to develop your own wearables strategy.
This workshop will be run by:
Ralf Ressmann, Director of EMEA, WAN-IFRA
Julia Beizer, Director of Mobile Products, The Washington Post
Anders Kring, Head of Lab, Berlingske Media, Denmark
Additional fee: 159€ + VAT - Register here today!
The best of the best: Latin America joins the competition for the first time this year! European, Asian and LATAM Digital Media Awards winners will face each other in Hamburg. These awards recognise publishers who have created groundbreaking digital products that engage readers while growing their online business.
The World Digital Media Awards 2015 were presented by
Hamburg Messe und Congress GmbH | Messeplatz 1 | 20357 Hamburg
Access the World Publishing Expo via Central Entrance.
Take the elevators to the 3rd floor and go to the Chicago Room (Our conference room!)
Contact us! Raquel Devís Sanchis (tel +49.69.240063-274)
You can also connect with us through social media.